Simple Pricing

One Plan. Everything Included.

Get Sumo AI CRM with every feature unlocked. No complicated tiers. No feature gates. No charging you more per seat. One monthly price for access. 14-Day Free Trial to experience.

Everything Included

Starter Plan

$197/month

Everything you need to manage leads, automate follow-up, communicate with customers, and put AI to work for you.

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Cancel anytime. No long-term contract.

  • 1 Workspace
  • CRM & Contact Management
  • Unlimited Contacts
  • Unlimited Team Seats
  • Sales Pipelines
  • Workflow Automations 
  • AI Assistants
  • AI Chat
  • AI Voice Agents
  • Email, SMS & Calling
  • Calendars & Online Booking
  • Forms & Surveys
  • Funnels & Websites
  • Social Media Planner
  • Reputation Management
  • Payments & Invoicing
  • Reporting & Analytics
  • Brand Kit
  • API & MCP
  • Integrations
  • AI Advisor Access
  • Custom Dashboards

Powerful Add-Ons

Optional extras you can add to your Starter Plan at any time.

  • Priority Support (Your own Slack channel)$150 a month
  • CRM Management (Our team manages everything)$300 a month
  • HIPAA-Enabled (For healthcare providers)$600 a month
  • Migration Services (We help you transfer over)$1250 one-time
  • Lifetime Access (Only pay for usage)$3,500 one-time

Agency Partners

Special agency rate for $97 a month per account for each client.

A minimum of 3 clients is required.

Book an Agency Partner call

Usage Fees Details

Your $197/month subscription covers the platform. These metered services are billed separately based on what you actually use.

AI Agents & Automation

Build, automate, and scale your business using AI-powered agents, workflows, and creative tools.

  • AI Agent Call Minutes$0.08Per minute
  • AI Agent Chat Sessions$0.01Per session
  • AI Agent Messages$0.002Per message
  • AI Agents$0.01Per agent/month
  • AI Apps$10.00Per app/month
  • AI Assistant Agent Credits$0.25Per credit
  • AI Audio Generation$0.01Per unit
  • AI Image Generation$0.25Per image
  • AI Media Credits$0.25Per credit
  • AI Tool Calls (MCP)$0.01Per tool call
  • AI Video Generation$0.05Per credit
  • AI Workflow Runs$0.001Per run
  • AI Workflow Triggers$0.01Per trigger
  • Knowledge Base Queries$0.01Per query
  • Ring-All Call Transfers$0.01Per transfer
  • Text-to-Speech (Cartesia Voices)$0.01Per minute
  • Text-to-Speech (ElevenLabs & Standard Voices)$0.06Per minute
  • Text-to-Speech (OpenAI Voices)$0.02Per minute
  • Web Search$0.015Per search

Messaging & Communications

Connect with customers across email, SMS, WhatsApp, and social media.

  • Connected Social AccountsFreeUnlimited
  • Email Address Verification$0.02Per address
  • Emails$0.002Per email
  • Facebook MessagingFreeUnlimited
  • Instagram MessagingFreeUnlimited
  • MMS Messaging (International)$0.04Per message
  • MMS Messaging (US)$0.02Per message
  • SMS Messaging (International)$0.04Per message
  • SMS Messaging (US)$0.01Per message
  • WhatsApp Messaging$0.005Per message
  • X (Twitter) MessagingFreeUnlimited

Phone & Video Communications

Manage calls, phone numbers, meeting recordings, and business communications.

  • Call Recording$0.00898Per minute
  • Call Transcription$0.0092Per minute
  • Concurrent Calls$0.01Per concurrent call/month
  • Inbound Call Minutes (International)$0.014Per minute
  • Inbound Call Minutes (US)$0.014Per minute
  • Live Studio – Recording$0.04Per minute
  • Live Studio – Streaming$0.04Per minute
  • Live Studio – Vertical (9:16) Output$0.04Per minute
  • Meeting Recording$0.04Per minute
  • Outbound Call Minutes (International)$0.014Per minute
  • Outbound Call Minutes (US)$0.014Per minute
  • Phone Number (International)$3.00Per number/month
  • Phone Number (US)$2.00Per number/month
  • SMS Campaign Registration (10DLC/A2P)$1.50Per campaign/month
  • SMS Sender Registration (10DLC/A2P Brand)$4.50Per registration
  • Video Meetings$0.01Per minute

Visitor Identity & Contact Enrichment

Identify potential customers, discover contact information, and enrich prospect profiles.

  • Email → Full Profile$0.3675Per profile
  • Name + Company → Work Email$0.03675Per email found
  • Profile or Email → Mobile Number$0.18375Per phone found
  • Social Profile → Full Profile$0.03675Per profile
  • Social Profile → Personal Email$0.0735Per email found
  • Identify Website Visitors$0.759Per identified visitor

How Usage Billing Works

Simple, transparent, usage-based pricing.

  • Pay for what you use: Usage-based services are billed based on consumption.
  • Free services included: Selected social messaging features and connected social accounts have no additional usage charges.
  • No prepaid usage required: Metered usage is billed as overage, subject to your account's billing settings.
  • Multiple usage charges: Certain activities, such as AI calls, may involve more than one metered service.
  • Recurring services: Phone numbers, AI apps, and other recurring items are charged monthly when applicable.
  • AI model pricing: AI model costs vary by model and usage. Current rates are available within your Sumo AI CRM account.

All prices are listed in USD. Usage charges are separate from the monthly subscription. Rates are subject to change.

No Feature Gates. Seriously.

Every Sumo AI CRM customer gets access to the complete platform from day one. No upgrading just to unlock the tools your business needs.

One Plan

No confusing pricing tiers.

Every Feature

The complete CRM and AI platform is included.

Scale As You Grow

Your software stays the same as your business gets bigger.

Use More. Pay As You Grow.

Your $197/month subscription unlocks the complete platform. Metered services are billed separately based on usage, so you only pay for what you actually use.

Phone Calls
Usage based
SMS
Usage based
Email
Usage based
AI Tasks
Usage based

These are consumption charges only — never additional subscription plans.

Questions. Answered.

Yes. One $197/month subscription gives you access to the complete Sumo AI CRM platform.

No. There are no higher software tiers required to unlock additional CRM or AI features.

The $197 subscription gives you access to these capabilities. Metered services may have additional charges based on your actual usage.

Yes. Sumo AI CRM is month-to-month with no long-term contract.

Sumo AI CRM is built for agencies, SaaS founders, consultants, service businesses, and entrepreneurs who want CRM, automation, communication, and AI in one platform.

Your CRM Should Do More Than Store Contacts.

Put AI, automation, sales, marketing, and customer communication to work in one platform.

Start Free Trial

One plan. Every feature. $197/month.